Home Approach Partner Program
Home Approach Agent Partnerships
More value for your clients. More opportunities to grow. Support your buyers and sellers—and explore new client connections.
A two-way partnership
Bring your clients. Build new connections.
More value for the clients you already serve
Help buyers explore down payment assistance, understand financing, and prepare for their next step. Give sellers useful education and planning resources while keeping your expertise at the center.
We will not introduce your existing client to another agent without that client’s consent.
Opportunities to meet new buyers and sellers
Explore team-coordinated introductions to people looking for real estate guidance. Opportunities depend on your market, client needs, partner availability, and the client’s choice—not a promised number of leads.
Make the partnership tangible
A better conversation starts with something useful.
Outreach copy example
“Before you start touring homes, explore the down payment help in your ZIP. Home Approach can help you understand your options—and I’m here when you’re ready for the next step.”
A useful reason to reconnect with buyers, without promising eligibility or savings.
Aggregate report example
- New members from partner outreach
- Members who explored their Stack
- Introduction requests
Example measures, not performance claims. Reporting scope is agreed before launch; aggregate reporting does not expose private financial profiles.
Marketing downloads are still being developed. Branded experiences and campaign support are arranged individually, not automatically included with every application.
Buyer and seller connections
The right introduction. Not just another name.
Buyers
Connect with people preparing to buy, with relevant next steps and your local expertise.
Sellers
Explore connections with homeowners planning to sell and looking for professional guidance.
Client choice
Our team discusses fit and availability. Existing relationships are respected, and clients choose whom they work with.
Introductions are coordinated by the team. Joining does not guarantee placement, leads, or transactions.
How it works
Start together. Keep building.
01
Apply
Tell us about your business and the buyers and sellers you serve.
02
Agree on the fit
We review your market and experience, discuss client handling, and agree on the right setup. Joining is free.
03
Engage and grow
Share useful resources, keep client conversations moving, and review outreach engagement with the team.
An additional benefit for eligible clients
Hero Benefits Alliance
For qualifying community-service clients, Hero Benefits Alliance may offer benefits through its participating network. It is an added opportunity—not a requirement for using Home Approach, and not the only reason to partner.
Eligibility and benefits are reviewed individually and are not guaranteed. Buyer assistance programs have their own requirements; they are not seller grants.
Who pays us, and who provides hero rewards
Hero rewards are provided by the Hero Benefits Alliance and its participating professionals, not by Home Approach. Home Approach receives nothing from HBA. Availability and amounts vary by state. Home Approach is paid only by employers who offer it as a benefit. We don't take commissions, referral fees, or payments from agents, lenders, or title companies. You're never required to use any provider we show, and your choice doesn't change your Home Approach results. Home Approach and Hero Benefits Alliance are separate, independent companies. Please confirm services, fees, eligibility and program terms directly with each provider. Enrollment doesn't mean you're eligible for any benefit. This is not a loan offer, pre-approval, or commitment to lend. Read how Home Approach makes money and our promise.
Before you apply
Partner application
Let’s explore the fit.
We review every application. Applying does not guarantee approval, placement, leads, or participation in any benefit program.
Step 1 of 2 · Your business
Who pays us, and who provides hero rewards
Hero rewards are provided by the Hero Benefits Alliance and its participating professionals, not by Home Approach. Home Approach receives nothing from HBA. Availability and amounts vary by state. Home Approach is paid only by employers who offer it as a benefit. We don't take commissions, referral fees, or payments from agents, lenders, or title companies. You're never required to use any provider we show, and your choice doesn't change your Home Approach results. Home Approach and Hero Benefits Alliance are separate, independent companies. Please confirm services, fees, eligibility and program terms directly with each provider. Enrollment doesn't mean you're eligible for any benefit. This is not a loan offer, pre-approval, or commitment to lend. Read how Home Approach makes money and our promise.